Our top-quality rods, reels, starter packages, leaders, lines, flies, boxes, and other fly fishing equipment are The Best Value in Fly Fishing. Our goal it to make your fly fishing experiences a success and at a price that won’t put a huge dent in your wallet.  We were founded in 2006 after company founder Eric Dodds became frustrated with the lack of products that offered truly exceptional value to fly fisherman.  Because of this Eric set forth to develop a better product line that would give fisherman the most for their hard-earned dollar. Take a browse on the site and learn more about what Wild Water Fly Fishing has to offer- we're sure you’ll agree that we offer an exceptional value in each product we offer.  Thanks for visiting the site and be sure to stop back often to check for updated products, educational materials, dealer/guide programs and product information.